Segregated fund contracts (seg funds) are more than just another investment product. Learn more about the additional benefits.

Segregated fund contracts (seg funds) are more than just another investment product. They’re a strategic tool that empowers advisors to address help client concerns around capital preservation, estate planning and guaranteed income. Unlike traditional mutual funds, seg funds are offered through insurance contracts and provide unique benefits:
Integrating seg funds into their practice can help advisors position themselves as holistic planners who consider not only investment growth but also risk management and legacy planning.
These funds resonate strongly with clients who value guarantees and estate efficiency:
Canadian advisors are navigating a landscape shaped by market volatility, rising longevity and heightened client concerns about estate efficiency and retirement security. Seg funds – particularly through Sun Life Sun GIF Solutions – offer a timely response to these challenges.
Key drivers
Advisor differentiation: With robo-advisors commoditizing investment management, integrating segregated funds can help advisors demonstrate a holistic approach – protecting legacies and securing income.
In retirement, income stability and/or estate clarity are paramount. Sun Life Sun GIF Solutions’ four unique Series– offer solutions tailored to these needs:
For retirees, depending on the type of seg fund they purchase, seg funds can provide a blend of growth, protection and guaranteed income – a combination that directly addresses the risks of longevity, market volatility and estate complexity.
For Canadian advisors, segregated funds represent a powerful differentiator. By leveraging Sun Life’s Sun GIF Solutions – including the Investment, Income, Estate and Estate Heritage Series – advisors can deliver comprehensive financial strategies that can help protect clients’ wealth, and that can provide lifetime income and ensure smooth estate transitions.
This positions advisors not just as advisors or insurance agents, but as trusted partners in lifelong financial security.
*Withdrawals affect the value of contract guarantees. Moving between Sun GIF Solutions series in a non-registered contract can result in a taxable event.
**See the Sun GIF Solutions Information folders & contracts and supplements for more information.
To learn more about Sun Life’s seg fund offerings, contact your Wealth Sales Team, visit our website or call 1-877-344-1434.
1Statistics Canada’s Life Expectancy at Birth and at Age 65 (2023).
2Ontario Ministry of Finance and Canadian Bar Association. Ontario probate fees are $15 per $1,000 of estate value (1.5%). Legal commentary from the Canadian Bar Association notes probate delays often exceed 6 months. Probate, executor, accounting, and legal fees may vary by province and may be subject to change. Assets settled through the probate process are afterwards available in the public domain, whereas assets that bypass the process, information remains private.
3Investment Executive and FP Canada research.
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